DR. SEUSS' THE LORAX

THE LORAX
Written by Ken Daurio and Cinco Paul
Directed by Chris Renaud
Voices by Ed Helms, Zac Efron, Taylor Swift and Danny DeVito


The Lorax: A tree falls the way it leans. Be careful which way you lean.

DR. SEUSS’ THE LORAX is perhaps the most blatantly obvious attempt to speak down to people about the perils of industrialization on the environment since AN INCONVENIENT TRUTH. Yes, I understand this is a children’s film, but the original work from 1971 was a brave warning of trouble to come, while director, Chris Renaud’s follow-up to DESPICABLE ME, is just a complete farce, unlikely to inspire any young people to care about the planet. Sadly, I don’t see it encouraging a lot of laughter and enjoyment in kids either. As is unfortunately too often the case, this is another Seuss adaptation that gets the imagination in the imagery right but doesn’t understand the roots of the story.

It didn’t take very long for me to stop enjoying THE LORAX. This stumpy, little orange thing (voiced by Danny DeVito), with a pretty well maintained mustache appears on screen to welcome us to the tale at the onset of the film. He’s certainly cute but the rhymes he drops sound somewhat watered down. And then before you know it, the entire thing turns into a giant musical number to introduce the good people of Thneedville that make up the story. It is awkward and uncomfortable to watch and while I’m sure Renaud imagined this opening as a grand and triumphant celebration of Dr. Seuss, it merely only serves to confirm that this will be a Seuss translation that doesn’t sustain its expansion into a feature length film. I’m no Seuss expert but I’m pretty sure he would never have used the phrase, “I know, right.”

Weak rhymes and unsuccessful modernization aside, THE LORAX is weighty and that is ultimately its undoing. Ted (Zac Efron) tries to impress a girl (Taylor Swift) by finding her a real tree in a world made entirely of plastic. In doing so, he meets The Once-ler (Ed Helms), who proceeds to tell him about how he chopped them all down long ago to pursue his own greedy needs. Let alone that the entire motivation of this story is about a girl and not really about the environment itself, the manner in which The Once-ler’s story’s is told is almost condemning. By the time he sings about how bad could he possibly be for pushing his own agenda at the expense of the planet, towering on screen and painted as this evil, destructive giant, I was done with it. It’s one thing to use media to scare adults into conforming but its a whole other level of wrong to use that same tactic on children. At least, the movie looks pretty.

Taylor Swift in a Box

It always cracks me up when actual human-type people become lines of merchandising. So now joining the ranks of Britney Spears, Jeff Gordon, Larry The Cable Guy, the Spice Girls and so many others we bring you country/pop crossover superstar Taylor Swift and her new line of dolls. As with most dolls, they look just like Barbie in a box that doesn't say Barbie. But if you push her tummy she'll belt out a few seconds of one of her hit songs.

The selection at the Wal-Mart I saw these at was pretty picked over, yet there were still about 5 different outfits that Taylor came in. Plus, as with any good doll...you can buy accessories! Taylor Swift needs a shinny silvery chair to sit in!

I guess in some respects, Taylor Swift is a better role model for little girls than Barbie. She's shaped like a real person and she's worked hard to get where she is today. That's not to say Barbie hasn't worked hard! You can't just be a teacher/veterinarian/doctor/mountain climber/astronaut without a little grunt work.