The Sunday Question is back and ready to go. So get your minds ready, and here we go!This Week's Prompt: Does the use of product placement undermine, or weaken, a film?
Considerations: I suppose the first thing to do would be to decipher product placement, from filming location. I don't deny that having certain stores in your background might be a quick move, but let's be honest the world is filled with name brand stores, it'd be harder to film in streets without any. So I would define product placement as the deliberate use of a product, or name brand/company logo/etc, to entice the viewer in favor of that particular item. Next, I suppose it depends on the usage. Is it merely a background shot or does the director feel the need, as is often the case with car logos, to perform an unnecessary cut, or pan shot, to emphasis the logo. If so, does that interrupt the flow of the film?
Let the debate, begin!
No comments:
Post a Comment